“People Don’t Buy What You Do. People Buy WHY You Do It”

david on stagePeople Don’t Buy What You Do…People Buy WHY You Do It.

I love this business advice! I wish I first thought of it. It is actually from my favorite Ted Talk from an amazing speaker, Simon Sinek, from one of Ted Talks most popular video. Here is the video. Take the time to watch it all. As with all great speakers, it’s the full length of what they say that gets the message through to us. As with music, if you listen to a small piece of a song, you will miss the power of the song…it’s tempo change, key changes, adding more instruments as the song progresses to build the emotional power of the music. (By the way, if you ever want to spend some time useful on the Internet, check out www.ted.com. These videos will teach and inspire you.

When I first found this video, I was amazed by what he was saying. This was what I was actually doing when I started creating the idea of what I wanted to do for the rest of my life, after leaving my corporate job of over 20 years. In fact, this was how I was living my whole life. I just didn’t know it.

I left that 20 some year job in 2008. It was not really what I was meant to do, but it was a good job and it provided income for my family, although most of those years, I was only doing it for the money and I found my happiness at home, with my family. I knew that when I created my own business, it MUST be because I loved doing it so much, that the doing of it would not only make me happy…but would also make me succeed.

I’ve played this Simon Sinek video in the past for teachers at DMH, because I always want to inspire them and let them know that I and all of us together, are not simply doing something because we love music and we can make some money doing if. I want everyone at DMH to know exactly WHY David’s Music House exists…and WHY we are all here doing something uniquely different from any other music school.

The WHY DMH exists is taken directly from our “About” page on our website:

About Us

“Our mission is to give students the confidence and skills to become caring and supportive people by inspiring and mentoring them by example through music.”

If you notice, in our Mission Statement, it does not speak to making great musicians or providing the best music lessons. It speaks of creating caring and supporting people. We just happen to think that music is the best tool to do that because it is the only communications method that crosses through any language, race, gender, geographic location, or even religious or spiritual boundaries. Music reaches the human emotions or soul. Music effects all living things in so many ways. Music can make us happy, sad, cry, angry, powerful, loving and often affects us emotionally and physically when we don’t even realize it. Music brings Alzheimer patients memories back. Music actually make the human brain grow and increases intelligence.

So the next time you walk into David’s Music House, pause for a moment, look around and realize that we put everything we can think of into fostering a caring, supportive, mentoring experience for each student. It shows in our use of the entire front half of our school. I call our DMH teachers Music Mentors, as they are mentoring each student by example and dedication to our overall Mission Statement of creating kinder people…for a kinder world.

“The Lesson Room Is Only The FIRST Step” – David

Peace & Love,


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